The short answer
Request evidence for the specific environmental claim, product and supply chain. Distinguish recycled content, recyclability, reuse and transport impacts instead of treating them as the same measure.
An environmental description is useful only when its meaning and scope are clear. A general statement about glass does not establish the recycled content, reuse performance or carbon footprint of a particular decorated bottle.
Define what is being claimed
Ask which material, site, period and calculation basis the statement covers. Identify whether a percentage refers to a specific bottle, a production average or another scope. Avoid transferring an industry average onto an individual product without evidence.
Review the complete pack
Include decoration, closures, labels, outer packing and the intended collection or reuse route where relevant. Qualified specialists should review public claims and any destination-specific requirements. Keep supporting records linked to the exact wording used.
Procurement checklist
- Separate recycled content, recyclability and reuse.
- Request product-specific scope and evidence.
- Check the basis of any percentages.
- Include relevant non-glass components.
- Review public wording before publication.
Common question
Does a recyclable glass body prove the complete pack is recyclable everywhere?
No. The complete configuration and local collection and processing arrangements need to be considered. Avoid an unrestricted claim without evidence appropriate to its scope.